While scrolling through Academy Florist’s Instagram account, it’s easy to be in awe of their breathtaking arrangements that are overflowing with beautiful flowers and luscious greens.
Academy Florist has been a popular choice in Winnipeg for over 30 years. They manage to stay on-top by their innovative ideas when creating their stunning arrangements.
“I believe that usually whatever everyone else is doing, I do the opposite,” says Irene Seaman, owner of Academy Florist. “When everyone else catches on, I try to go onto something else. That’s been my motto all these years.”
Irene Seaman is the owner of Academy Florists and has been surrounded by flowers her entire life. Growing up, her great grandfather and father both had their very own greenhouses.
“We used to do floral arrangements and weddings out of our greenhouse and I said, ‘okay dad, if I’m going to be working and doing flowers we need to open a shop,’” says Seaman.
Because she is surrounded by flowers all day, Seaman says it is easy to be happy and says it’s one of the perks of her job.
“It’s a proven fact that flowers do affect a person’s mood, so most of my girls are always happy,” says Seaman. “If they aren’t doing well, we put their face in front of the flowers and say here make this arrangement colourful and beautiful.”
Without a doubt Irene and the girls at Academy Florist work hard and put countless hours in to make every event a success, which is why the EBE team loves working with them. We can count on them to fulfill our expectations and even go above and beyond.
We asked Irene some questions and we are sharing her answers and tips with you!
What are some of the current trends?
Right now the garden style is in and the more natural look is in. Whereas five years ago it was hardly any greenery and now there’s lots of greenery. Garlands are in right now, which weren’t in for the longest time. In the 70s every head table had a garland.
How many flowers do you usually go through per day?
We go through thousands of flowers. Just roses alone I think we go through at least 3,0o0
What is something people may not know that goes into the process of arranging flowers?
People think it’s a lot of fun. It’s a lot more work than anyone would ever think. First of all it’s a lot of work trying to get in the right amount of flowers, in the right condition. There are not a lot of flowers that are grown in Manitoba, so once they’re here, you have to process them, cut them, trim the leaves, you have to make sure the flowers are nice, and you have to treat them so they’ll open up well.
What are some tips you would give someone choosing flowers for an event? (Irene recommends knowing the answers to these questions to help make the most of your first meeting)
1. Where’s the event and what kind of event is it. (casual event, fancy affair, country and is it a wedding, anniversary, birthday).
2. How large is it? Is it going to be a lot of people or intimate.
3. What is your colour scheme or what would you like it to be? (What colour are your table clothes/what colour do you lean towards/what is your favorite colour)
4. Do you have a favourite flower?
5. What is your budget?
What is it like working with Events by Emma?
What I like about working with Emma is that we can put our ideas together and our talents together and we can come up with something pretty fantastic. Emma often allows us to give our suggestions about the flowers we should use, and that makes a huge difference. We know what’s available and what we can do for that price, so we try our best to make it look very good.
Here are some photos from Irene’s favourite events she’s worked on with us!
Photo Credit: Jason Poturica
Photo Credit: Jason Poturica
Photo Credit: D. Singh Photography
Post Written by: Katherine Hardy, EBE INTERN