After graduating with a Bachelor of Commerce at the University of Manitoba, Sohan Jammu combined his interests for event lighting with his entrepreneurship drive and established Elite Lighting. Since 2010, Elite Lighting has provided unique and innovative lighting options for their clients, while also looking after various a/v components such as projectors, screens, sound setups and live video feeds. During 2013 Elite Lighting provided lighting for 120 weddings, corporate events and non-profit events.
Every year Elite Lighting is seeing a growth in clients and the types of events they do, and just recently expanded their services to Calgary, AB. “Calgary is a larger city, and we felt that lighting has not yet taken off in the wedding industry, shares Jammu.“We thought this would be a perfect time to enter the industry and showcase what lighting had to offer.”
Despite all the corporate conferences and non-profit fundraisers Elite Lighting partners with, Jammu shares his favourite event will always be weddings. “There is more of a creative and artistic element that goes into the planning and design of each wedding. This in turn lets us come up with creative ways of transforming ordinary venues into something spectacular,” Jammu says.
WHY IS LIGHTING IMPORTANT?
Regardless of the size of your budget, lighting should be one of the most important décor investments you make during the planning process. Strategic LED up-lightingand spotlights can single-handedly change the atmosphere for your guests, and will also enhance your event stage and centrepieces. For example, spotlighting can create focal points for a wedding’s head table, cake table and dance floor. In addition LED up-lighting is a great opportunity to incorporate your event’s colours, tying everything in with your décor theme and template. Throw in your customized monograms and textured lighting and you’ll transform your room, and create a lasting ‘wow’ factor.